It was announced yesterday that Toyota and Crypton Future Media are working together to use Hatsune Miku to promote the 2011 Toyota Corolla in the US. More after the break.
Update: More info on the channels it’s being aired on, news articles that mentioned them, the Asian languages versions, making-of pictures, as well as the new poster!
The car has a estimated 28 miles to the gallon and be at a starting price of $15,600 USD. Optional features include a XM satellite radio, Ipod connectivity, six speakers, MP3 and WMA compatible CD player and wireless phone and music streaming via Bluetooth technology. What will this do for Vocaloid? Only time will tell. Be sure to leave us a comment below.
Update: The CM’s were made by InterTrend Communications, an American communication agency whose target is Asian American audiences. According to the Wall Street Journal blog, the “TV commercial will run on Asian-language programs in the US, and “there are no current plans to expand it beyond the American audience”. It appears they have been seen on the Korean-speaking channels SBS America and SBS Plus, but it has not yet been confirmed.
In addition to the English CM’s, Cantonese, Mandarin, Korean, and Vietnamese versions have also been released.
A few articles about Miku’s American debut: “Automakers Fall in Love With Odd Spokescreatures” on AdWeek, “Toyota Corolla Helps Debut Virtual Pop Diva Hatsune Miku to U.S. Market” on BusinessWeek and “3-D Japanese Star Promotes Toyota Corolla” on NPR.
From Toyota’s website: “Pick up the May issue of Koream, Hyphen or many other magazines for a special collectors edition print of Hatsune Miku. This month, artist Alvin Lee teamed up with Miku and Corolla.” Both magazines are targeted to Asian American audiences.
Here’s the poster:
And here’s a close-up:
And don’t forget the pictures of the making of Corolla Miku TVCM on InterTrend’s Facebook page!
It should be noted that the long version of the CM (“Big Dream”) was ranked number 1 on the daily YouTube view ranking on the second day after it was released; it currently has almost 850,000 views.