Miku blasts past Bieber and Gaga

Screenshot of Miku Chrome ad with subtitles

The Hatsune Miku Google Chrome (Japan) commercial posted on YouTube has now received over one million views in the week since it was originally uploaded, having hit half a million in just the first three days. This is phenomenal compared to the other artist ads posted on the Google Chrome Japan channel — Justin Bieber and Lady Gaga. For those interested, subtitles have now been added (use the CC button in YouTube to activate it) for the onscreen Japanese text, and the song lyrics are available in both Japanese and English in the video description.

It took several weeks for the Bieber JP commercial to hit 100,000 views and it’s currently sitting just shy of 150,000. Lady Gaga’s JP commercial did better, reaching 250,000 in approximately three weeks, but it is still just slightly over half a million views which it first hit roughly three months after the initial upload. In fact, both videos received a healthy amount of hits in referrals from the Miku ad. However, the main Google Chrome Gaga and Bieber commercials still currently have more views — slightly less than 2.5 million for Bieber and slightly less than 5 million for Gaga, taking Bieber almost a month to reach the first million while Gaga did a lot better, reaching the first million in about a week like Miku.

According to YouTube’s stats, Miku’s commercial seems to be popular with the 25-54 year old male demographic, whereas the other two were popular with 35-64 year old males. Furthermore, it appears that the vast majority of hits for Gaga and Bieber’s commercials were from Japan, whereas Miku’s commercial has received a very broad worldwide reception despite all three ads coming from the same Google Chrome Japan team.

A snapshot of YouTube’s stats page for each Google Chrome Japan video mentioned is shown below; each thumbnail links to a larger full-resolution image.

YouTube stats for Miku Chrome adYouTube stats for Bieber Chrome adYouTube stats for Gaga Chrome ad

10 thoughts on “Miku blasts past Bieber and Gaga”

  1. Also worth noting is the Likes to Dislikes ratio (as of this post):

    Miku ad:  92 to 1

    JP Gaga ad:  28 to 1
    JP Bieber ad:  1 to 1.46 (ouch…)

    US Gaga ad:  23 to 1
    US Bieber ad:  7.2 to 1

    I’m not sure how many times I’ve raped the replay button just to listen to the song over and over again.  I got a fuzzy feeling inside when I saw over 1.057 million views this morning when it was teetering on 994k as I went to sleep the night before. So as of this post it’s at 1.092 million and I fully expect it to be at 39 million when I wake up tomorrow morning.

  2. (looking at title)
    (reading post)
    (looking at title again)

    Sankaku isn’t a good example, seriously.

    Also, i’m not sure what do all those numbers mean. Gaga, Bieber, GoogleJapan ad company and Miku just don’t form any comparable system.

    If i were a Gaga/Bieber fan, i’d roll out stats on view counters of actual songs on first sight of bringing up numbers, and those numbers are different in tens of times.

    It’s a great ad and positively incomparable with Toyota’s, but i cannot into all that number joy.

    1. I agree that the title can be a bit misleading out of context, although if we were truly following Sankaku’s footsteps, we’d be throwing up ads all over the place and there’d be a lot more factual “errors” in the body of the text as well. 😉

      As for the numbers, if you don’t want to actually sit down and draw your own conclusions, it shows that amongst Google Chrome Japan’s potential audience (and possibly a sizable portion of the Japanese YouTube watching audience as well), Miku has been doing considerably well when compared to Gaga and Bieber (i.e. what the title is referring to).  Even considering the Google Chrome (worldwide) ads in general, Miku is doing well compared to Bieber and on the same level as Gaga so far.

      Of course it is impossible to come up with the perfect metric; each metric will have some assumptions and can only yield certain classes of valid conclusions.  Measuring the rate of view accrual on advertisement spots produced by the same company featuring different musical artists will at least be able to reasonably produce even-footing comparisons amongst a single demographic.

  3. Digited is right in saying that these figures in no way can measure Miku’s fame compared with Bieber & Gaga notoriety, however in the standpoint of the advertiser (Google Japan) it shows that Miku is undoubtedly a better investment for Internet advertising, because you know, I’m pretty sure CFM did not ask for the same amount of money the producers of Bieber & Gaga asked.
    Also have you noticed how Bieber and Gaga CM got a boost BECAUSE of the Miku CM, oh the irony…

    On a side note, it’s a bit sad that some Mikutards have started a flamewar with the Biebertards on the Bieber’s video page. I would have expected people listening to Vocaloid music to be a bit more open minded, if you don’t like someone’s music then fine, but there’s no point in berating his video.

  4. “According to YouTube’s stats, Miku’s commercial seems to be popular with
    the 25-54 year old male demographic, whereas the other two were popular
    with 35-64 year old males.”

    That’s kind of odd. xD; Most Vocaloid YouTube videos I’ve seen are usually with younger females in their teens, older females in their 20-30s, and sometimes males in their teens, really shocked me. =P

    1. It’s not that shocking to me because those males are probably the producers.
      Heck, I got that Miku ad from a few producerS 20+ in twitter. 
      Notice the capital S. Plural. 

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