SEGA Amusement and PIAPRO Hold Coca-Cola Costume Contest

In collaboration with the Coca-Cola company, SEGA and PIAPRO are running a contest for original poster illustrations that feature Hatsune Miku in a “refreshing red that matches the image of Coca-Cola.” The grand prize winner will receive a special Project DIVA Arcade IC card, a PlayStation Vita 3G/WiFi Crystal Black model with one game and a year’s worth of Coca-Cola gift vouchers. Four other winners will receive the gift vouchers as well. The entries will be used to promote an upcoming Project DIVA Arcade x Coca-Cola campaign, including having it being used as a design for QUO Cards (which work like gift certificates) and promotional goods. The deadline is 5PM JST on March 12.

The final poster will have dimensions of 734 mm by 776 mm (with 3 mm bleeds on the top, left and right), although the bottom 258 mm will be covered partially by the campaign logo. The image will have to be 350 dpi for the final version, but should be uploaded at around 72 dpi for PIAPRO. Entries simply have to be uploaded on PIAPRO before the March 12 5PM JST deadline and locked with the 「コカ・コーラ」コラボ tag. The image would have to be a costume design featuring Hatsune Miku in a “refreshing red that matches the image of Coca-Cola,” although an additional small logo or accessory, etc. is allowed. However, trademarks and logos belonging to the Coca-Cola company are not allowed. Once submitted and tag locked, PIAPRO will lock all the tags on the image during the judging period.　You can submit as many images as you want. The works that have already been submitted can be viewed here.