While Supercell is under the Sony Music label, many other composers do not have the chance to be under such a powerful label. The following statement is from KarenT:
“KarenT is the CGM(Consumer Generated Media) style Record label which is for the artist and by the artist. On KarenT, the artist themselves can control their songs and copy rights, and the system that artists can easily distribute worldwide makes possible their songs deliver to listener while it’s hot.”
So, why does this matter? Well, KarenT has been expanding and is trying to promote in the English side of the world. Now, they bring us purchasable songs and albums. If you have ever tried to buy a song via iTunes that was not specifically for your country you will understand the frustrations. KarenT helps us to support our favorite artists easily! Some artists under the label are: Toraboruta-P (トラボルタP), doriko, AkunoP (悪ノP, Mothy), Tripshot, Dixie Flatline and minato.
Currently, their main site is at Piapro. However,KarenT stated that an English site is coming soon! KarenT has also stated that they will announce new releases about artists under their label. Now, supporting your favorite artist is much simpler through sites like HearJapan ect. Announced on their Facebook Miku Fanpage states their aim:
“We see many fans abroad but there were no place to announce information directly to them in English, so we made this and [is] somehow operating.”